Post by account_disabled on Dec 3, 2023 11:03:39 GMT
Publication date :June 13, 2017 Flipboard Reddit Pinterest WhatsApp E-mail Evolution of uses, enhanced shopping experience, hyper-personalized customer relations or simplification of payments… Mobile offers brands unique opportunities to reinvent their marketing strategies and work on this sacrosanct “ customer experience ”, which has become crucial in the purchasing decision of an increasingly mobile, volatile and demanding consumer.
But to achieve this, you still need to master the data! A column by Nathalie Schulz , CEO of DQE Software The mobile revolution is on ! In October 2016, global mobile traffic exceeded web traffic for the first Country Email List time (1) , while in December 2016, Amazon announced that 72% of its Christmas customers had made at least one order via their mobile (2 ). But to be able to take advantage of this mobile wave which overwhelms everything in its path, we still need to master data. That is to say, not only collecting and analyzing customer data, but ensuring that it is reliable, to have an exhaustive customer vision and thus succeed in the “magic recipe” of marketing: “the right one”. offer, to the right person, at the right time .
However, many consumers know that existing technology is evolving rapidly, so some are already starting to favor companies that use AI to provide services that others cannot . » “ At this stage, companies must adopt AI not to supplant the teams that manage their customer service today, but to empower them to provide better service .
As long as its use is optimized, AI can facilitate human interactions and enable more personalized, more efficient exchanges that are better adapted to each situation. We must therefore raise awareness among organizations so that they do not perceive AI as a simple novelty, but rather as a competitive advantage to adopt, because it can make a difference in a world where consumers are less and less loyal . »
But to achieve this, you still need to master the data! A column by Nathalie Schulz , CEO of DQE Software The mobile revolution is on ! In October 2016, global mobile traffic exceeded web traffic for the first Country Email List time (1) , while in December 2016, Amazon announced that 72% of its Christmas customers had made at least one order via their mobile (2 ). But to be able to take advantage of this mobile wave which overwhelms everything in its path, we still need to master data. That is to say, not only collecting and analyzing customer data, but ensuring that it is reliable, to have an exhaustive customer vision and thus succeed in the “magic recipe” of marketing: “the right one”. offer, to the right person, at the right time .
However, many consumers know that existing technology is evolving rapidly, so some are already starting to favor companies that use AI to provide services that others cannot . » “ At this stage, companies must adopt AI not to supplant the teams that manage their customer service today, but to empower them to provide better service .
As long as its use is optimized, AI can facilitate human interactions and enable more personalized, more efficient exchanges that are better adapted to each situation. We must therefore raise awareness among organizations so that they do not perceive AI as a simple novelty, but rather as a competitive advantage to adopt, because it can make a difference in a world where consumers are less and less loyal . »