Post by account_disabled on Dec 3, 2023 10:43:10 GMT
This is a serious question for brands to think about. They should listen to their customers when they say enough is enough. But they still need to run their business and we know that data is marketers' most valuable asset in the digital age.
With the obligation to obtain consumer consent for each use of their data under the GDPR and grant them the right, unconditionally, to withdraw their consent, brands must think and act intelligentlyBuy Bulk SMS Service in order to avoid the exodus massive number of their customers and prospects.
It's about no longer seeing people as numbers but as individuals, each with their own digital identity . By providing the means to identify visitors to a site upon entry, during registration, marketers will be able to associate demographic and behavioral data and information on their interests with the identity of each user. .
But what's really worth it is continually asking contextual questions to optimize the user journey, using the so-called progressive identity approach. Online shopping sites, for example, give buyers the opportunity to continually populate a profile with data such as dress size, favorite designers and colors, and they have the choice to only share data points that they think they will get the most added value in return. Users also know where to go to update or change their permissions, thus maintaining full control over customization.
Above all, brands need to know how to define and manage consent when GDPR comes into force, to achieve compliance, but also to build trust and optimize relationships at a time when reputation is well and truly online.
To do this, businesses must fully understand what “consent” means. The GDPR sets strong requirements for consent , so the consumer will have fine control over the conditions under which companies will use their data. Consensus data helps businesses build trust and improve their reputation.