Post by account_disabled on Dec 3, 2023 7:24:29 GMT
So, what are some of the best strategies B2B marketing agencies can employ to generate these leads?
Here are some of the most effective methods:
Social media
The direct and relational nature of social media makes them suitable (and probably underestimated) for lead generation activities, both organic and paid, especially if you are active on the right platforms.
LinkedIn, Twitter and Facebook can be particularly useful in this Country Email List regard and can be managed using the Semrush Social Media toolkit .
Here's why they are so effective:
LinkedIn
Perhaps the most important channel for identifying and reaching decision-makers is LinkedIn. According to the company itself, four out of five users of the platform drive decisions in their company, making LinkedIn fertile ground for lead generation.
While you can search for and contact these people directly, it's quicker and more effective to leverage the Lead Gen Forms tool . Instead of taking people away from the platform to an external form page, these ads automatically populate the user's contact details using the platform's interface. This reduces friction when signing up, making the entire process more convenient for your potential leads.
img-semblog
Example with LinkedIn Lead Gen Forms
In December 2020, the platform also released the Product Pages feature, which allows you to collect recommendations and reviews about your products and services and embed a custom CTA such as requesting a demo or a contact form for a sale.
Here are some of the most effective methods:
Social media
The direct and relational nature of social media makes them suitable (and probably underestimated) for lead generation activities, both organic and paid, especially if you are active on the right platforms.
LinkedIn, Twitter and Facebook can be particularly useful in this Country Email List regard and can be managed using the Semrush Social Media toolkit .
Here's why they are so effective:
Perhaps the most important channel for identifying and reaching decision-makers is LinkedIn. According to the company itself, four out of five users of the platform drive decisions in their company, making LinkedIn fertile ground for lead generation.
While you can search for and contact these people directly, it's quicker and more effective to leverage the Lead Gen Forms tool . Instead of taking people away from the platform to an external form page, these ads automatically populate the user's contact details using the platform's interface. This reduces friction when signing up, making the entire process more convenient for your potential leads.
img-semblog
Example with LinkedIn Lead Gen Forms
In December 2020, the platform also released the Product Pages feature, which allows you to collect recommendations and reviews about your products and services and embed a custom CTA such as requesting a demo or a contact form for a sale.