Post by account_disabled on Nov 23, 2023 8:12:30 GMT
In 2021, Rock Content impacted 20,000 people by donating Rock University scholarships and our employees’ volunteer time. Today, 52.8% of Rock Content’s team is composed of women, and 49% of leadership positions are held by women. The question is: what did we do to achieve that? Let’s go deeper into it.
Sharing our mission with everybody
The C Level Executive Email Lists entire process of becoming a structured, committed company that desires a better world was only possible because we made sure Rock Content’s mission made sense for our entire workforce. This workforce is more than 400 people strong, distributed across 20 countries. Our Rockers!
For a long time, our stated mission was to “enable growth opportunities.” That made sense for the kind of company we wanted to be and has guided us to grow into the global company we are today, with a great presence in the US, Canada, Brazil and Mexico. More than the business side of this phrase, thinking about our Rockers and community, we could use this statement as an incentive to give opportunities to underrepresented groups.
Now, we have a new mission — one that better represents our willingness to create growth opportunities with amazing content and speaks to a broader mission: “Making Marketing better while having a positive impact in the world.” With that, we certified that this approach can be multiplied in our community.
So, if I can share a tip about the path we are tracking: wherever your company goes, don’t forget that your mission needs to make sense to all stakeholders. If you want growth, this growth needs to be shared. Your mission is the core of your company, so people will be reminded of it and will ask for actions aligned with it — with purpose.
Sharing our mission with everybody
The C Level Executive Email Lists entire process of becoming a structured, committed company that desires a better world was only possible because we made sure Rock Content’s mission made sense for our entire workforce. This workforce is more than 400 people strong, distributed across 20 countries. Our Rockers!
For a long time, our stated mission was to “enable growth opportunities.” That made sense for the kind of company we wanted to be and has guided us to grow into the global company we are today, with a great presence in the US, Canada, Brazil and Mexico. More than the business side of this phrase, thinking about our Rockers and community, we could use this statement as an incentive to give opportunities to underrepresented groups.
Now, we have a new mission — one that better represents our willingness to create growth opportunities with amazing content and speaks to a broader mission: “Making Marketing better while having a positive impact in the world.” With that, we certified that this approach can be multiplied in our community.
So, if I can share a tip about the path we are tracking: wherever your company goes, don’t forget that your mission needs to make sense to all stakeholders. If you want growth, this growth needs to be shared. Your mission is the core of your company, so people will be reminded of it and will ask for actions aligned with it — with purpose.