Post by account_disabled on Jan 27, 2024 3:43:06 GMT
A bigger reality is that larger news and media publishers have some of the largest sites on the web due to their lengthy history. This means that even without third-party content, they will be affected by the helpful content update due to poor content already existing on the site.
As someone who actively publishes content on third-party sites, this makes me much more selective with the media publishers I choose to partner with. I don’t want to invest my team’s time and effort into a site we’ll struggle to rank on.
‘…host third-party content on your main site or in your subdomains…’
What this means
It’s common for media and news sites to carve out completely siloed sections of their site for third parties. This can be a subfolder or a subdomain. What happens is these sites allow third parties to have DB to Data free reign over these sections, but they receive no internal links from the core site.
The reality
This is actually a negative signal for Google, telling them almost explicitly that this content is renting space and the publisher doesn’t want to affiliate themselves with the content other than sharing the root domain and branding.
This practice really doesn’t help the third party that much and is a practice that needs to go. If you’re in this situation, talk with your publisher about finding ways to add internal links to your content naturally.
This comes from Illyes’s LinkedIn post about the change in documentation. The full quote is:
“We’ve heard (and also noticed) that some sites “rent out” their subdomains or sometimes even subdirectories to third-parties, typically without any oversight over the content that’s hosted on those new, generally low quality micro-sites that have nothing to do with the parent site.”
What this means.
As someone who actively publishes content on third-party sites, this makes me much more selective with the media publishers I choose to partner with. I don’t want to invest my team’s time and effort into a site we’ll struggle to rank on.
‘…host third-party content on your main site or in your subdomains…’
What this means
It’s common for media and news sites to carve out completely siloed sections of their site for third parties. This can be a subfolder or a subdomain. What happens is these sites allow third parties to have DB to Data free reign over these sections, but they receive no internal links from the core site.
The reality
This is actually a negative signal for Google, telling them almost explicitly that this content is renting space and the publisher doesn’t want to affiliate themselves with the content other than sharing the root domain and branding.
This practice really doesn’t help the third party that much and is a practice that needs to go. If you’re in this situation, talk with your publisher about finding ways to add internal links to your content naturally.
This comes from Illyes’s LinkedIn post about the change in documentation. The full quote is:
“We’ve heard (and also noticed) that some sites “rent out” their subdomains or sometimes even subdirectories to third-parties, typically without any oversight over the content that’s hosted on those new, generally low quality micro-sites that have nothing to do with the parent site.”
What this means.