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Post by account_disabled on Dec 24, 2023 5:12:50 GMT
What is SEM compared to social media advertising? SEM and social media advertising are two different marketing strategies that aim to reach as many potential customers as possible. As we mentioned earlier, SEM focuses on promoting a website or product using paid ads in search results. Search engine marketing relies on keyword phrases to target ads to people who are looking for answers to queries they type into an internet search engine.
Social media advertising focuses on promoting Phone Number Data your brand using channels such as Facebook, Instagram, Pinterest, TikTok, LinkedIn and others. Social media advertising is targeted at users of these platforms, allowing you to precisely reach a specific audience based on very detailed demographic data and data on preferences, activity and purchasing behavior collected by a specific platform.
It is worth knowing that advertising in social media and SEM can complement each other very effectively in order to increase brand awareness and sales in various channels. Measuring the effects of SEM campaigns – how to do it? There are several ways to assess how well a campaign is working. One of the most important tools is Google Analytics, which allows you to track website traffic, conversion numbers and key performance indicators.
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